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The Heart of a Great Brand: Inside the Discovery Process
In the first episode of Brand Life, Louise Goodthorpe, Head of Creative and Brand at StrategiQ, breaks down the brand discovery phase and why it sits at the heart of any meaningful brand strategy.
From brand workshops and stakeholder interviews to the four Cs, brand audits and LLM analysis, Louise explains how deep listening, evidence-gathering and honest insight help uncover what a brand truly stands for.
This episode explores why discovery is not just about playing back what you've heard, but understanding what it means, including the uncomfortable truths that can shape a stronger, more authentic brand.
